{"created":"2023-06-19T10:50:32.543356+00:00","id":135,"links":{},"metadata":{"_buckets":{"deposit":"d0c6b88c-5d8d-48cf-8ed5-424ae94e6567"},"_deposit":{"created_by":3,"id":"135","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"135"},"status":"published"},"_oai":{"id":"oai:gakusen.repo.nii.ac.jp:00000135","sets":["2:62"]},"author_link":["1659","433"],"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2005-12","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"41","bibliographicPageStart":"27","bibliographicVolumeNumber":"8","bibliographic_titles":[{"bibliographic_title":"愛知学泉大学コミュニティ政策学部紀要"},{"bibliographic_title":"Bulletin of School of Community Policy, Aichi Gakusen University","bibliographic_titleLang":"en"}]}]},"item_1_creator_6":{"attribute_name":"著者名(日)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"梁瀬, 和男"},{"creatorName":"ヤナセ, カズオ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"1659","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"9000006649372","nameIdentifierScheme":"CiNii ID","nameIdentifierURI":"http://ci.nii.ac.jp/nrid/9000006649372"}]}]},"item_1_creator_8":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"YANASE, Kazuo","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"433","nameIdentifierScheme":"WEKO"}]}]},"item_1_description_1":{"attribute_name":"ページ属性","attribute_value_mlt":[{"subitem_description":"P(論文)","subitem_description_type":"Other"}]},"item_1_description_11":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"近年,企業不祥事が続発し,「企業の社会的責任」(CSR)が注目されるようになった。本来,「企業の社会的責任」とは本業を通じた社会への貢献であり,「利益確保」とともに,企業が持続的に発展していくために必要な車の両輪である。最近,「環境報告書」を一歩進めて,「CSR報告書」を発行する企業が多くなってきた。その中で各企業はコーポレートガバナンス改革の重要な課題として「コンプライアンス」活動を取り上げている。「コンプライアンス」とは単なる「法令順守」ではなく,「法令と企業倫理の順守」でなければならない。そして,企業からの情報発信の重要なツールである広告も,この基本理念に則り実施されなければならない。筆者はこれを「コンプライアンス広告」と呼称している。すなわち,広告において「法令の順守」,「業界自主規制の順守」,「自社規制の順守」を心がけなければならない。その具体的方策として,「デジタル時代の広告六法」,広告界の各種の自主規制,自社規制の新しい傾向として「ユニバーサルデザイン」について論述した。","subitem_description_type":"Other"}]},"item_1_source_id_13":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA11334830","subitem_source_identifier_type":"NCID"}]},"item_1_text_2":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_text_value":"論文"}]},"item_1_text_3":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Ariticle"}]},"item_1_text_9":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"愛知学泉大学コミュニティ政策学部"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2014-01-07"}],"displaytype":"detail","filename":"KJ00004860282.pdf","filesize":[{"value":"947.8 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"KJ00004860282","url":"https://gakusen.repo.nii.ac.jp/record/135/files/KJ00004860282.pdf"},"version_id":"f797cafb-4e12-4e15-9343-e8b91f9eaf90"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"企業の社会的責任(CSR)","subitem_subject_scheme":"Other"},{"subitem_subject":"企業の社会的責任報告書(CSR報告書)","subitem_subject_scheme":"Other"},{"subitem_subject":"法令・倫理順守の広告(コンプライアンス広告)","subitem_subject_scheme":"Other"},{"subitem_subject":"デジタル時代の広告六法","subitem_subject_scheme":"Other"},{"subitem_subject":"ユニバーサルデザイン","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"企業の社会的責任と法令・倫理順守の広告 : CSRとコンプライアンス広告","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"企業の社会的責任と法令・倫理順守の広告 : CSRとコンプライアンス広告"},{"subitem_title":"Corporate Social Responsibility and Advertising in compliance with Law and Ethics","subitem_title_language":"en"}]},"item_type_id":"1","owner":"3","path":["62"],"pubdate":{"attribute_name":"公開日","attribute_value":"2005-12-01"},"publish_date":"2005-12-01","publish_status":"0","recid":"135","relation_version_is_last":true,"title":["企業の社会的責任と法令・倫理順守の広告 : CSRとコンプライアンス広告"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2023-06-19T11:09:37.708977+00:00"}