2026-03-13T20:03:40Z https://gakusen.repo.nii.ac.jp/oai

oai:gakusen.repo.nii.ac.jp:00000070 2023-06-19T11:12:46Z 2:55

広告作品と知的財産権(その1) Intellectual Property on Advertising Works (1) 梁瀬, 和男 ヤナセ, カズオ YANASE, Kazuo 広告作品 知的財産権 商標権 著作権 肖像権 advertising works intellectual property right of trade-mark copyright right of portrait P(論文) In the deep depression of Japanese Economy, "advertising directly effective for selling" is now desired eagerly in many companies. Moreover, the drastic retrenchment in advertising budget strictly asks its efficiency and effective advertisng. As a result, the efficient accomplishment of advertising purpose may force intellectual property which comes into advertising works belong to advertisers. It is ideal for advertisers, ad agencies and prouction companies to make an agreement in document which clarifies each right and duty. However, regretfully, making an agreement in document is not a general custom in advertising business in Japan. And therefore, I want to consider problems of intellecutual property on advertising works legally, before making an agreement in document. Intellecutual property includes such as right of trade-mark, copyright, merchandising-right and right of portrait and so on. In the first thesis of this series, I would like to introduce the topical cases violating these kinds of rights and explain them from legal point of view. 1999-03 jpn departmental bulletin paper https://gakusen.repo.nii.ac.jp/records/70 AA11334830 愛知学泉大学コミュニティ政策学部紀要 Bulletin of School of Community Policy, Aichi Gakusen University 1 39 65 https://gakusen.repo.nii.ac.jp/record/70/files/KJ00004860186.pdf application/pdf 2.0 MB 2013-12-25